Tuesday, October 5, 2010

OTT

I have avoided directly blogging about any thing to do with my business and technologies so far. But today I believe I'm at the vortex of technology that shall soon change the way world perceives and enjoys entertainment/information. Borderless news, information and programming. Finally a reality. So this entry is necciated. For posterities sake. To say ~ I was here :)

OTT -~ Over the TOP. It basically means Video/Audio stream carried over the top of the Internet. Sort of unassuming term we'd say. But it is important.

Consider this - In Iran Satellite dishes are illegal. You can't put up a dish to get programming. Only government sponsored bullshit over Terrestrial networks. In Dubai I can't setup dish in my building. Only can get signals from dish setup and allowed by the building. So I can't get Dishtv~ Tatasky, nor can I get porn channels on hotbird ( yucks!!!)

In India situation is even worse..all content is heavily sensored, and aside from political sensorship, there is huge cultural sensorship. Fashion tv buffs know how it was forced to go off air for certain 'mid night hot videos'

Be it political or cultural or any other sort. Good or bad. I'm not a judge here. All I can say is OTT will change the way content is delivered. Internet knows no geographical boundries. And my new OTT box which Vishal from Nextbit developed at my suggestion so magnificiently and with amazing technological perceptivity that it makes me proud to finally be working with Indian company for a change.

Some of the things we shall enable:
Setup ur own TV channel from your house in few mins.. play music videos - create your reality TV soap opera or just give news and views your own style!
Watch any content anywhere. In US watch asianet or malyali channels. In New Zealand watch Pinoy content. Go anywhere watch anything!
Settop box is finally your media center.. Internet surfing, Video Phone, Youtube, TV, Pictures and others.. everything in between.. Even remote PC client so you can access ur office from home TV!

The box in question arrived just 2 days back, after having gone through CID checks and passed them, in Dubai. Was delayed and hence ended up delaying my India trip as well. However it surpassed my expectations. Google TV, Apple TV and others are now buz words for the next generation of content delivery. Its nice to know we Indians finally moved from being workers for MNCs and developed our own product right in time. I'm International Marketing Director for Nextbit. It is my job to ensure that this box finds its right place in the world market. But associated with Nextbit or not.. I'm firedup with the idea of OTT. I love the concept. Its liberating experiance. And I'm bang in middle of the action :)

Enjoying the work and the challenge once more :) Though this is not all that I've done this week.. Also new is new L band project which will enable palm sized dish to receive TV content... Some action happening on tech transfer for some Chinese companies.. Turkey heating up.. Europe becoming interesting finally :) Lots lots happening !!!! Fun Fun Fun

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